Many folks would be pleased to build their own home business. The opportunity to be your own boss, setting your own hours, even working in your pajamas is a huge draw for many of us.
Another item you should consider regarding your home-based business is that all aspects cannot necessarily be run from behind your desktop. As a business owner, you are responsible for your own networking, advertising, and marketing. This could mean fliers, this could mean brochures, or this could mean search engine optimization. Whatever your strategy, make yourself willing to do what your competitors are not willing to do in making your message available to the public.
You might consider talking approaching people that could provide aid to you in the future. If you need suppliers, approach some and see what kind of deal you can work out. If you need companies with parallel interests to partner with, approach a few, and see what kind of deals people have been making with them. Wherever you may go, reach out for associations–gas stations, supermarkets, even at your current job’s office–find the alliances you will need to build your business. Remember that every word you speak can be leveraged to promote your business.
Of course, not every person you deal with will be eager to go into business with you, but networks are built just as much with intercessors as with actual alliances. The bottom line of this whole process is that people like to deal with people-oriented people far more than they like to deal with thing-oriented people. Enjoy the chummy aspects of networking and it is likely to pay off for you.